How Inaccuracies Drain Your Marketing Budget Every marketing campaign is expected to prove its value and every dollar to show a return. What if a big chunk of your budget is disappearing before your campaign even launches? It’s silently being eaten up by something you might not be tracking: bad data. Duplicate records, outdated addresses,… Read more »
The holiday season is a time of heightened consumer activity, making it a prime opportunity for you to reach out to your customers. To maximize the effectiveness of your marketing campaigns, it’s essential to ensure your data list is clean and up-to-date. This process, known as data hygiene, involves identifying and correcting errors in your… Read more »
No one wants to receive stacks of undeliverable mail pieces. Not only does that stack represent a missed opportunity to make a sale, but it also represents wasted marketing dollars that could have been invested elsewhere. One of the main reasons mail pieces are undelivered is due to a lack of data hygiene. Data… Read more »
As you prepare for your marketing campaign, your data list is more than just a compilation of records to send your advertisement to. It’s a list of households and individuals who may or may not be interested in what you have to say. It’s full of potential and possibilities. The data you select presents the opportunity… Read more »
The start of a new year is a good time to make plans, get organized, and clean things up. Did scrubbing your customer file make the list? Data Hygiene can have a major impact on your marketing performance and budget. Let’s look at some of the problems that occur from messy data as well as… Read more »
Customer data is essential to creating effective marketing campaigns, but often, databases are full of incomplete records, rendering the data useless. Before you scrap the incomplete data, find out how you can not only put those records to good use but also improve the quality. Have you ever wanted to send a follow up email… Read more »
Hard to believe, but it’s that time of year – the time to make all of your holiday marketing preparations. While you and your team strategize about what you should offer and how it should look, don’t forget to consider your audience. Will you be able to reach them this year? Through data hygiene, modeling,… Read more »
You know who your customers are and have selected the marketing channels you want to use for the next campaign. How do you make sure your advertisements reach your target audience? Poor quality and incomplete records can prevent your message from getting in front of your marketing list. Use clean and enhanced data to avoid… Read more »
Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of. Creating a great… Read more »
With spring right around the corner, you might be cleaning out your closets, repurposing spaces, and getting rid of items you don’t need any more. But, have you thought about your data? If not, it’s time to purge your client data list. Wait! Clean up the customer database? That’s right! More isn’t always better, and… Read more »
