Marketing campaign results are affected by many different factors from audience demographics to advertisement design, call to actions, and even geography. Whether its unique geographic features, demographic factors, economic differences, or seasonal influences, geography plays a key role in understanding your market and how best to reach the consumers within your territory. By studying geographic… Read more »
“Location, location, location.” If you have ever dealt with real estate, odds are high you’ve heard someone say this phrase. Why? Because location changes everything in real estate. Where a property is located determines its value, how much taxes are, and whether or not it’s within city limits. Location also matters in advertising. When… Read more »
Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »
