Finding new customers is getting more expensive and more competitive, especially as audiences become saturated and marketing costs rise. That’s why smart brands are shifting away from broad-based targeting and embracing precision growth strategies that focus on finding more people who look and act like their best customers. This approach is called look-alike modeling, and… Read more »
A great marketing model can be one of your most powerful tools. It helps you identify high-value customers and target prospects more efficiently. But even the most sophisticated model isn’t meant to last forever. Over time, the data behind your model and the market itself changes. When that happens, your model’s accuracy, stability, and reliability… Read more »
Every marketer knows that not all customers are created equal. Some are loyal advocates who return again and again, while others engage once and disappear. But how do you tell the difference before investing in valuable marketing dollars? Score your customer list. This process helps you prioritize your best prospects, refine your targeting strategy, and… Read more »
The Pareto Principle, also known as the 80/20 rule, is the idea that 80% of your outcomes come from 20% of your effort. In marketing, it’s not just a theory. We see this play out over and over again that a small slice of an audience is responsible for the majority of a campaign’s success,… Read more »
If you’re like many marketers today, you’re under pressure to produce results and fast. You’ve got a shrinking budget, a growing list of campaign channels, and a boss (or client) who wants to see measurable ROI. But even if you have the best creative and media mix, your campaign won’t succeed if you are talking… Read more »
If Q4 feels like a sprint you didn’t train for, you’re not alone. Between holiday promotions, year-end reporting, and tightening budgets, marketing leaders are under more pressure than ever to prove ROI. The secret to staying ahead? Smarter data decisions – starting now. Q4 success really begins in Q3. With the right tools, you can… Read more »
If you’re sending the same message to every customer or prospect in your file, you’re likely wasting budget and missing out on revenue. Data scoring is one of the most efficient ways to sharpen your marketing strategy. It helps you move beyond gut feelings and broad demographics to data-backed decisions. Let’s look at how data… Read more »
As you step into Q2, now is the perfect time to review Q1 marketing efforts and assess how well your campaigns have been performing. A thorough analysis of your data, including campaign match backs, can provide valuable insights to guide your strategy moving forward. Here’s how to effectively evaluate your Q1 performance and refine your… Read more »
Predictive analytics is revolutionizing marketing by enabling businesses to anticipate customer behavior, trends, and outcomes before they occur. As companies gather massive amounts of data from various channels, predictive models help turn that data into actionable insights. By analyzing past behaviors and patterns, you can forecast consumer preferences, personalize marketing strategies, and optimize campaign performance…. Read more »
Direct mail remains one of the most effective ways to reach customers. It offers a tangible, impactful way to engage with your audience, but in an era where customers expect relevance and personalization in every interaction, how can printers stay competitive and deliver a truly targeted campaign? The answer lies in data modeling. Data analytics… Read more »
