The CMO and CFO Partnership: Aligning Financial and Marketing Metrics for Better Outcomes For decades, the relationship between marketing and finance has been complicated. CMOs have focused on creativity, brand, and growth while CFOs have focused on budgets, risk, and return. Both care deeply about performance, but they’ve often spoken different languages when it comes… Read more »
5 Ways Printers Can Move from Vendor to Strategic Partner For years, printers have been asked to do more with less. As the costs for materials and postage continue to rise, printers are navigating demands for tighter margins and faster turnarounds. It’s easy in the whirlwind to get stuck in the role of a vendor… Read more »
Even the best data models go stale sometimes, and more often than not, you’re using the same key data points as everyone else. The challenge becomes how do you breathe new life into your models and reveal hidden insights? If you’re struggling to increase your model performance or would simply like to score every record… Read more »
The Pareto Principle, also known as the 80/20 rule, is the idea that 80% of your outcomes come from 20% of your effort. In marketing, it’s not just a theory. We see this play out over and over again that a small slice of an audience is responsible for the majority of a campaign’s success,… Read more »
If Q4 feels like a sprint you didn’t train for, you’re not alone. Between holiday promotions, year-end reporting, and tightening budgets, marketing leaders are under more pressure than ever to prove ROI. The secret to staying ahead? Smarter data decisions – starting now. Q4 success really begins in Q3. With the right tools, you can… Read more »
In today’s competitive marketing landscape, it can be difficult to reach and engage new prospects. By incorporating marketing analytics into your advertising plan, you can create powerful data-driven strategies to grow your business. This approach leverages customer data to maximize the impact of marketing campaigns through personalization, predictive targeting, and multichannel integration for seamless customer… Read more »
“Location, location, location.” If you have ever dealt with real estate, odds are high you’ve heard someone say this phrase. Why? Because location changes everything in real estate. Where a property is located determines its value, how much taxes are, and whether or not it’s within city limits. Location also matters in advertising. When… Read more »
