Do you have a strategic plan for reaching your third quarter goals? If you are trying to grow your business or optimize your marketing efforts, precision targeting can help you achieve results. Instead of advertising to a general audience, precision targeting chooses which households to target. It’s an intentional approach to advertising, focusing on the… Read more »
As a marketer, one of your most important assets is data. High quality data allows you to take your marketing up a notch to target different customer segments, deliver customized marketing materials, and focus your efforts on those most likely to buy from you. Marketing data modeling is the key to unleashing the power of… Read more »
If want to grow your business, you can continue to sell to your current customer base, but real progress happens when you expand your reach. Where do you go to find more customers or donors? Are you pursuing the best prospects for your business? Who you target impacts everything from response rates to total sales…. Read more »
