We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
Seasonal spikes are a retail goldmine, but if your relationship with consumers starts and ends with the holidays, you’re leaving serious revenue on the table. With the right mix of direct mail + digital marketing, you can stay top-of-mind and build lasting connections across every channel your customers use and turn those once-a-year buyers into… Read more »
In the ever-evolving landscape of digital marketing, one channel is quietly but powerfully transforming how brands connect with consumers: Connected TV (CTV). Once reserved for brand awareness campaigns, CTV has matured into a dynamic platform for direct marketing – driving measurable actions, generating leads, and increasing conversions. Let’s look at how CTV is the new… Read more »
The digital age has allowed consumers to shop 24/7 which means they will use multiple channels to interact with your brand. Even after your brick-and-mortar store closes for the day, your customers can continue to browse online. To stay competitive and reach your customers where they are, you need to adopt an omnichannel marketing strategy… Read more »
Direct mail creates strong, tangible impressions for your recipients, and you can enhance its performance by adding in digital marketing. Digital marketing touches accelerate your direct mail results by keeping the lines of communication open, reinforcing your message, and reminding viewers to act. Since your direct mail piece carries the most weight, it should… Read more »
Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »
Direct Marketing is smarter marketing. Instead of marketing to an audience, you are strategically selecting the households you want to target with your message and offer. Direct marketing has been around for centuries and still continues to be one of the most successful forms of marketing. It allows you to communicate directly with your target… Read more »
